In today’s business world if your marketing, advertising, and internet technology is not working together, then you are falling behind. Carbon6 is your solution to intertwine these vital components of your business. We ask the analytical questions that help us truly understand your business and provide you with the key solutions to achieve your goals.
We have a successful track-record with businesses of all sizes, ranging from ambitious start-ups to industry giants. With 22 years of experience under our belts, we have never let the size of the company reflect the amount of effort we put into the strategy, the relationship, and the drive to succeed. We believe experience is only valuable if knowledge is gained.
Sure, our methods have earned us piles of awards, but we’ve put those days behind us and focused on the ultimate reward – the results. We see our creativity as just one of the many tools we use to achieve success for your business. Let the ad agencies battle over their shiny participation awards, at Carbon6 we’ll concentrate on the bottom line for our clients.
An Integrated Marketing effort is an approach to creating a cohesive experience for consumers to interact with the brand and the brand message. Consumers today are bombarded by so many different forms of communication. To be effective your brand needs to seamlessly unify all of the forms of media relevant to your target audience. At Carbon6, we strive to ensure that all messaging and communications strategies are consistent across all channels such as advertising, sales promotion, public relations, direct marketing, and social media.
It all starts with Branding, if you don’t have a solid Brand, how can you possibly expect to build Brand Awareness and ultimately, Brand Preference among your customers?
If Brand Preference is the goal we get there through Positioning. Our Positioning Strategy requires honest analysis of your company/services, competitors, the marketplace, and the target market.
Imagine trying to sell a product or service to someone without being face-to-face. In short, that’s Advertising, and to be successful it better be really good.
Most ad agencies will separate these creative services, but at Carbon6, these functions must work together in order to project the right message to the right audience.
Depending on your product or service, tradeshows can be a very useful marketing tool, provided, you really standout from the crowd in the massive room of monotonous displays. That’s our job, to draw the crowd to you.
This should be your one true constant in your marketing strategy; after all it is always accessible from everywhere by anyone. Done right, it adds credibility to your brand and marketing message.
With the number of social media users expanding every day, your company better be in this game because it is the single most cost-effective form of promotion. At Carbon6, we create a seamless digital media presence across the board.
These days everyone thinks they need a mobile app. Carbon6 helps its clients to hone in on what’s really important. For example, is the app useful, does it have market appeal, and will it work properly.
There’s a thin line between success and failure, just ask Thomas Edison. The filament design of his incandescent light bulb failed thousands of times before he found that one element to add to his filament to achieve sustained success. That element was Carbon, or C6 on the periodic table. Think of Carbon6 as your key element to achieve success in your intergrated marketing strategies.